Extension
.boutique
.boutique in short
The .boutique domain is an open generic top-level domain (gTLD) launched in 2014 for small specialty shops, fashion labels, curated stores and personal brands. It is operated by Identity Digital and open to anyone.
.boutique at a glance
Type
gTLD — Generic top-level domain
Registry
Identity Digital
Launched
2014
Country / scope
Generic — no country
Restrictions
Open to anyone — no retail licence required
Typical price
$25/yr
Example sites
boutique stores
Source: IANA root zone database & registry data · methodology
Where to register a .boutique domain
Prices are indicative and set by each registrar; renewal rates may differ from first-year promotions. Links may be sponsored. tldlist.us is an independent reference and not a registrar.
What does .boutique mean?
The .boutique extension evokes a small, curated, specialty shop — the opposite of a big-box retailer. Delegated in 2014 and run by Identity Digital, it suits independent fashion labels, artisan makers, concept stores and any business whose selling point is taste and selection rather than scale. The word itself does marketing work, implying something hand-picked and a little upscale.
Who uses .boutique?
Independent clothing and accessory brands, jewellery makers, home-and-lifestyle stores, specialty food and drink sellers, and personal brands that curate rather than mass-produce. It also gets used playfully — a consultancy or studio occasionally adopts .boutique to signal a small, premium, bespoke service. It pairs best with a short brandable name.
.boutique registration rules and requirements
None. .boutique is fully open: no retail licence, no business registration, no local presence. Registration is first-come, first-served to anyone worldwide under standard ICANN rules. The premium feel comes from the word, not from any gatekeeping.
How much does a .boutique cost?
Around $25–$30 per year at standard rates, with first-year discounts common. It sits in the mid-tier Identity Digital band — not a bargain extension, but affordable for a brand where the name reinforces a premium, curated identity.
| Registrar | Typical .boutique price (per year) |
|---|---|
| Porkbun | ~$25/yr |
| Cloudflare Registrar | At wholesale cost |
| Namecheap | ~$28–32/yr |
.boutique pros and cons
Pros
- Conveys a curated, premium, specialty feel instantly.
- Perfect for fashion labels and independent makers.
- Open to anyone, with good name availability.
- Pairs well with short, brandable shop names.
Cons
- Mid-tier pricing, above .com and budget generics.
- Narrow fit — only suits boutique-style brands.
- Lower type-in recall than .com.
- Some short names flagged premium at higher cost.
Example .boutique websites
- Independent fashion and accessory labels on name.boutique.
- Jewellery, home and lifestyle concept stores.
- Premium bespoke services adopting the word for a curated feel.
.boutique — frequently asked questions
What is the .boutique domain?
The .boutique domain is an open generic top-level domain (gTLD) launched in 2014 for small specialty shops, fashion labels, curated stores and personal brands. It is operated by Identity Digital and open to anyone.
Who can register a .boutique domain?
Anyone. .boutique is an open generic TLD with no retail licence or business-registration requirement — it is available first-come, first-served to individuals and businesses worldwide.
How much does a .boutique domain cost?
A .boutique domain typically costs around $25–$30 per year at standard rates, often with a discounted first year. Confirm the renewal price before buying.
Is .boutique good for a small shop?
Yes — the word signals a curated, specialty, slightly upscale store, which suits independent fashion, jewellery and lifestyle brands. It offers no SEO boost, but a clean name.boutique reinforces a premium identity better than a generic .com.