Extension
.agency
.agency in short
The .agency domain is an open generic top-level domain (gTLD) launched in 2014 for creative, marketing, advertising, talent and service agencies. Operated by Identity Digital, it is unrestricted and anyone can register one.
.agency at a glance
Type
gTLD — Generic top-level domain
Registry
Identity Digital
Launched
2014
Country / scope
Generic — no country
Restrictions
Open to anyone — no agency licence required
Typical price
$18/yr
Example sites
agency sites
Source: IANA root zone database & registry data · methodology
Where to register a .agency domain
Prices are indicative and set by each registrar; renewal rates may differ from first-year promotions. Links may be sponsored. tldlist.us is an independent reference and not a registrar.
What does .agency mean?
The .agency extension names exactly what an agency is — a firm that does work on behalf of clients. Delegated in 2014 under the new-gTLD programme and run by Identity Digital, it became a natural home for marketing, advertising, design, PR, recruitment, talent and digital agencies that want a domain describing their business rather than leaning on a generic .com.
It is one of the more reasonably priced descriptive gTLDs, which has helped adoption among small studios and boutique shops that value a clean name.agency over a hyphenated or padded .com.
Who uses .agency?
Marketing and creative agencies of every size, freelance collectives that operate as a studio, recruitment and staffing firms, talent and modelling agencies, travel agencies and any service business that pitches itself as an “agency.” It pairs especially well with brandable one-word names, where the extension completes the phrase.
.agency registration rules and requirements
None. .agency is fully open: no licence, no proof you run an agency, no local presence. It is first-come, first-served and available to anyone worldwide under the standard ICANN contact-information rules. That openness is a double edge — it keeps prices and friction low, but it means the extension itself confers no vetting or authority.
How much does a .agency cost?
Around $18–$25 per year, putting it among the friendlier-priced descriptive gTLDs. As always, the headline first-year price is often discounted; the standard renewal is what matters for a brand you intend to keep.
| Registrar | Typical .agency price (per year) |
|---|---|
| Porkbun | ~$18/yr |
| Cloudflare Registrar | At wholesale cost |
| Namecheap | ~$20–25/yr |
.agency pros and cons
Pros
- Describes the business exactly — perfect for service firms.
- Affordable for a descriptive keyword gTLD.
- Great fit for brandable one-word agency names.
- Open to anyone, anywhere, with no paperwork.
Cons
- No vetting — anyone can claim to be an “agency.”
- Less type-in recognition than .com.
- Only makes sense for agency-style businesses.
- Short premium names may be flagged at a higher price.
Example .agency websites
- Independent marketing and creative studios on name.agency.
- Recruitment, talent and staffing firms using the descriptive extension.
- Digital and PR agencies that want their domain to state what they do.
.agency — frequently asked questions
What is the .agency domain?
The .agency domain is an open generic top-level domain (gTLD) launched in 2014 for creative, marketing, advertising, talent and service agencies. Operated by Identity Digital, it is unrestricted and anyone can register one.
Who can register a .agency domain?
Anyone. There is no requirement to be a licensed or registered agency — .agency is an open generic TLD available first-come, first-served to individuals and businesses in any country.
How much does a .agency domain cost?
A .agency domain typically costs around $18–$25 per year, making it one of the more affordable descriptive gTLDs. Confirm the renewal rate, as first-year prices are often discounted.
Is .agency good for a marketing business?
Yes — it states what you do and pairs well with a short brandable name. It carries no SEO ranking boost over .com, but a clean name.agency can read more professionally than a padded or hyphenated .com alternative.